CAC business students launch on-campus and community safety awareness campaign

By Guy Harrison, Media & Marketing Specialist 

PINAL COUNTY, Ariz. – With the violence that has occurred at schools and on college campuses across America in recent years, one group of students at Central Arizona College has sought to make safety, vigilance, and the college’s emergency procedures more of a priority. 

Students enrolled in BUS 260, the Business Applied Seminar, launched an Emergency Procedures Awareness Campaign as part of its semester teamwork project. The class, which served as a capstone for graduating business students, required the application of business skills and collaboration. 

Working in conjunction with the CAC Police Department, the students completed a project dedicated to making their fellow CAC and Pinal County school students more aware of the security and safety procedures at the Signal Peak Campus through flyers and other multimedia. 

“These students felt that it is important for all students - current and future - to understand what to do in case of an on-campus emergence, minor or serious,” Gayle Haro, business professor at CAC and instructor of the seminar, said. 

The primary objective of the team’s project was to shine a spotlight on the campus police page of the college website ( and the brief emergency preparedness video called Shots Fired on Campus that it provides. The video is an overview of important procedures that teachers or anyone in large groups can follow in order to minimize risk to the group. 

The students developed a QR code to link to the page and placed it on the awareness flyers. Students to whom the flyers were distributed were then able to log on to the page and view the video using their mobile devices or tablets thanks to the QR code. 

This was just a small part of a campaign that involved creating awareness using other media such as the campus’s digital monitors, the CACTUS campus newspaper, mass mailings to all Pinal County elementary, junior and senior high schools, email blasts and a Prezi presentation. 

“We wanted students to know that we do have emergency procedures and that they are only a click away if they wanted to review them,” Samuel Rifkin, who created the QR code and was responsible for the marketing aspect of the project, said. “If just one person who wasn’t aware of what to do in an emergency is now aware, we’ve done our job.”  

As a learning experience, one of the challenges in completing the project was to combine the efforts of a group of students who seemingly represented all corners of Pinal County. Students take the class using Interactive Television and are located at the Superstition Mountain, Signal Peak and Maricopa campuses.

“There were multiple opinions and we were only able to communicate electronically, which made it more difficult to organize everyone’s thoughts and caused what I believe was a communication barrier” Amanda Butters said. “However, I think our group did a great job working through that barrier.” Butters served as one of the team’s leaders and developed the visuals of their Prezi. 

The students involved in the project were: 

Thomas Beaudry (Apache Junction)

Amanda Butters (Coolidge)

Anthony Gallina (Apache Junction)

Cheri Gregg-Harmon (Queen Creek)

George Holl (Arizona City)

Jesse Lightner, Jr. (Maricopa)

Samuel Rifkin (Casa Grande)

Oscar Trigueros (Maricopa)

Cheri Walker (Queen Creek)

Central Arizona College - District Office 8470 N. Overfield Road, Coolidge, AZ 85128 Phone: 800-237-9814